Not For Profit
HR AI Case Studies 2025
Unilever – AI-driven recruitment & screening
A global case cited in “10 Use Cases of AI in HR with real-world case studies” where Unilever processes ~30,000 hires per year and partnered with Pymetrics (among others) to use gamified assessments + machine learning to match candidates to roles.
T‑Mobile – Inclusive recruiting language
Used the AI tool Textio embedded into its ATS (via Workday) to optimise job-ads and recruitment messaging for equity, diversity and inclusion.
Manipal Health Enterprises (aka Manipal Hospitals) – HR chatbot / service delivery
Developed “MiPAL” (via Leena AI) to answer HR queries for staff (nurses, doctors etc) 24/7 and reduce new-hire attrition and HR case resolution times.
Straits Interactive – Generative-AI for DPO/privacy assistant
Used AI to build an assistant for data-privacy/dpo queries (natural-language) so HR/legal teams can answer country-by-country rules without specialists.
Cross-organisation analytics & service delivery – “How AI transforms HR operations”
A case study collection in the blog by MiHCM showing a multinational corporation reduced recruitment time by ~40%, increased diversity hires ~30% after deploying AI screening + analytics.
People Analytics – HR analytics case studies with business impact
For instance, one European shipping company used analytics (job redesign) to reduce absenteeism by ~6%, contractor costs by €350 k. While not solely AI, it illustrates the analytics + HR value link that underpins many AI-HR cases.
HR Service Delivery – Chatbots and automation for employee queries
Example: RPG Group used a chatbot (via Leena AI) to answer HR questions: 92% answered within minutes; average ticket resolution dropped from 1 day to 4 hours.
Recruitment automation – Resume-parsing / candidate matching
One case from RChilli: “Gr8 People Gets Gr8 Talent” used RChilli’s resume parser to extract candidate info (skills, education, etc) and improve screening.
Ethical AI in hiring – Bias, transparency and legal risk
A paper “Ethical AI in HR: A Case Study of Tech Hiring” explores machine-learning in hiring and the nuance of automating parts of HR decisions (not a single company’s name, but illustrative).
Broad collection – “AI in HR: Case Studies & Real-Life Examples” from i4cp
A resource which aggregates many different organisations and how they apply AI across HR (hiring, analytics, assistants, L&D) and is a good source list in itself.
